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Insights on feasibility, zoning, market strategy, and the future of real estate development.
California SB 79: What Developers Need to Know About the State’s Biggest TOD Opportunity
On October 10, 2025, Governor Gavin Newsom signed Senate Bill 79 into law, marking what housing advocates are calling the most significant land use reform in California history. The bill—officially named the "Abundant an...
Secondary Markets Are Hiding in Plain Sight
There's a category of deal you've never evaluated. Not because you looked at it and passed. Because you never looked at it at all.
The $50,000 Question You Shouldn’t Have to Pay to Answer
Real estate developers have a dirty secret: we're gambling $50,000 just to find out if a site is worth pursuing.
Why It Takes 90 Days to Get to a ‘No’ That Should Take 3 Days
The most expensive word in real estate development isn't "yes" - it's "maybe." And our entire industry is built to manufacture maybes. Not because anyone wants it that way, but because critical information lives in silos...
The Feasibility Catch-22: Needing Expert Analysis To Justify Expert Analysis
You've identified a promising site. Now you need architects to confirm buildable density, engineers to assess site conditions, market analysts to validate rents, contractors to estimate costs, and attorneys to navigate z...
The 90-Day Sprint Through Molasses: Feasibility’s Timeline Paradox
You have 90 days to make a million-dollar decision. Every professional you need measures time in months.